Our client is an online platform that connects students with private tutors worldwide. With a vast network of expert professionals in various fields, the client helps students find the perfect tutor for their learning needs. Through our Cross-Brand tool, our client optimizes his advertising expenses for brand campaigns, enhancing visibility and attracting more students.
Before Cross Brand
- Monthly brand Spend: $20k-$25k
- Brand traffic split : 70% paid and 30% organic
- Blended CTR Traffic : 65% avg
After Cross Brand
100
of brand traffic retained
65
Blended traffic cost reduction
400
CPL reduction
Organic share of traffic went from 37% to 78%
Our tech identified a high percentage of solo bidder rates for some of the major keywords allowing us to shift 40% of our client paid brand traffic to free organic traffic.
Ad cost decreased by 65% for the same blended traffic
Shifting their paid traffic allowed us to reduce the overall spend by more than 60% while still generating the same blended CTR and traffic.
Blended revenue 100% stable and CPL divided by 4!
Connected to GA4 and back office allowed us to follow on the conversions generated by their blended traffic. The results? 100% stable conversions and even a slight increase in CVR.
Saving over 60% of their brand ad cost
Saving over 60% of their brand ad cost or over $100,000 in the last 6 months allowed them to cut down their CAC by two and reinvest the savings generated in real acquisition.
Results
- Same traffic
- Half the cost
- CPL divided by 4
- Savings reinvested in real acquisition allowed our client to drive further growth!
Special insights
The main opportunities lied in the fact that our client had a big part of their brand keywords with high solo bidder rates meaning they were bidding at time where competitors were not even on the search results. Monitoring their competitors every minute of the day allowed our tech to shift a large part of their paid traffic to free organic which in turn allowed them to save a ton of unnecessary spend.
Want to monitor your competitors bidding strategies live and measure your solo bidder rates?