Our client is a leading e-comm selling dash cams worldwide. With Cross brand our client was able to decrease their CAC and better control their brand spend.
Before Cross Brand
- Monthly brand spend: $15k-$25k
- Brand traffic split : 70% paid and 30% organic
- Blended CTR : 29% avg
After Cross Brand
100
of brand traffic retained
70
Blended traffic cost reduction
50
CPO reduction
Organic share of traffic increased by 30%
Not only did organic share traffic increase by 30% but our tech was able to disable the ads in times where their amazon stores was the sole competitor. In fact Amazon ads are not in their control and increased their CPC substantially.
Ad cost decrease of 70%
Shifting paid traffic to organic but also turning off the bid when Amazon was detected as the sole bidder allowed our client to shift to client to both organic and Amazon in order to reduce their acquisition cost by more than 50%.
Blended Revenue and CPO 100% stable
Access to GA4, Back office and their amazon stores allowed us to track a 100% revenue retention in parallel to the cost reduction.
Saving over 70% of their brand ad cost
Saving over 70% of their brand ad cost or more than 55,000$ in the first 5 months allowed our client to spend more efficiently and reinvest in real acquisition.
Results
- Same traffic
- Half the cost
- CAC reduced by 40%
- Saving reinvested to drive further growth
Special insights
Cutting ads when Amazon appears as the solo bidder allows our client to « whitelist » their amazon store as a non competitor. Since the amazon ads are not under your control, in certain cases it would make no sense to compete against your own store, driving the CPC higher and end up paying for a client that would have landed on your amazon store anyway.
Want to live monitor your competitors and get some unique insights?