Our client is a leading SAAS B2B player selling enterprise software with an average conversion value of around 50k. Needless to say that every client counts!
Before Cross Brand
- Monthly brand Spend: $230k-$300k
- Brand traffic split : 55% paid and 45% organic
- Blended CTR Traffic : 38%
After Cross Brand
100
of brand traffic retained
60
Blended traffic cost reduction
55
CAC reduction
Blended traffic is 100% stable
Blended traffic stayed at the same level with an increase of about 10% in organic traffic and overall blended traffic at 42%.
Activating KO bidding decreased their ad cost by 60%
Solo bidder rates were really low in this case and the competitive landscape was super aggressive with 2 of their competitors bidding against them almost 100% of the time. This drove high CPC. Activating KO bidding allowed our tech to incrementally decrease the bidding while monitoring a 100% stable CTR and CVR.
Blended Revenue and conversion volume 100% stable
Access to GA4, Back office and our client predictive conversion model allowed us to track a 100% level of stable conversions.
$2M in savings!
Saving over 55% of their brand ad cost and on track to save $2 million in the next 12 months.
Results
- Same traffic
- 60% cost reduction
- CAC reduced by 55%
- Savings reinvested to drive further growth
Special insights
In a highly competitive environment you might think that protecting your brand at all costs is worth paying the extra dollars to always be the absolute top ad position. In reality paying less and even « losing » the first ads position would in most cases generate the same CTR and conversions for a much lower CPC. Cross brand is live monitoring your ad position, adapting the CPC and measuring the CTR and CVR live so you can maximize revenue and minimize spend.
Want to learn more about KO Bidding?